Our Process
We've polished our process from start to finish to make your campaign experience a delight.
1: Onboarding
We discuss your goals and collect all important information about what makes your business unique through our standardized intake form.
2: Account Setup
Your Meta Ads account for advertising on Facebook and Instagram is setup by PL Digital.
3: Strategy
We discuss your businesses offers, brand differentiators, and any other special details that make your company unique.
4: Build
PL Digital designs and produces your important campaign assets like advertising graphics, copywriting, and landing pages to aid in the campaign's success.
5: Management
Your campaign to build brand awareness and generate leads is launched and managed by PL Digital. We test different ad images, copywriting, and web page elements to improve campaign performance.
6: Reporting
We discuss key performance indicators based on real-time advertising data. Your campaign is improved as data is collected and opportunities are seized.
Our mission is improving the metrics that matter and you have access to a real-time dashboard to view current and historical campaign performance.
What does a Meta Ads campaign look like?
Here's an example of how a potential buyer goes from seeing an ad to becoming a new lead.
Step 1
Meta Ads Placements
A user on Facebook or Instagram sees an ad while browsing from a mobile device, tablet, or desktop computer.
Step 2
The Digital Landing Page
The user clicks the Meta ad and is taken to a "landing web page" that matches your brand's visual identity, sells your offer with persuasive copywriting, and invites the user to take action by submitting a form or calling a unique tracking form number.
Step 3: You've got a new lead!
If the user submits an online form, an email with the lead's information is emailed or texted to your preferred email address or phone number. If the user calls the unique call tracking phone number, you'll receive a phone call immediately.
Lead data is saved to a database for reporting and improving campaign performance.
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